STRATEGY · SYSTEMS · BRAND GROWTH
BUILD A BUSINESS
Turn your ideas into a clear offer, stronger foundations and a business people can find. Practical tools, personal guidance and smarter systems from Keen-O-Socials.
Plan it. Set it up. Get found. Keep growing.
01 / WHO THIS IS FOR
A GREAT IDEA NEEDS A SIMPLE SYSTEM.
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Starting from scratch?
You're starting a business and don't know where to begin.
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Everything in your WhatsApp?
You have a business but feel disorganized, and everything lives in your head or your WhatsApp.
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Unsure about payments or a website?
You're not sure how to take payments online or set up a website.
04 / 05
Posting, but not getting customers?
You post on social media but don't know how to turn attention into customers.
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Ready for something practical?
You want simple systems you can actually follow, not complicated theory.
Start with the part of your business that needs attention. Build the foundations, then add the support that helps you move forward.
02 / THE PROBLEM
WORKING HARD.
STILL WINGING IT?
Many business owners start with a great idea and no foundation.
Orders are tracked in chats. 
Prices change from customer to customer. 
Getting paid means a lot of back-and-forth. 
Prices change from customer to customer. Getting paid means a lot of back-and-forth. Customers struggle to find you. Good ideas stay in your notes. Every next step feels like another thing to figure out alone.
It’s not that you’re not working hard.
It’s that you don’t have a simple system behind the work.
03 / YOUR PRACTICAL STARTING POINT
FROM IDEA
TO SALE.
The From Idea to Sale Workbook helps you turn scattered ideas into a practical plan. Work through six chapters, fill in your answers, check off your progress and map your next 30 days. A downloadable, interactive PDF you can make your own.
04 / BUILD YOUR FOUNDATIONS
CLEAR STEPS.
REAL THINGS IN PLACE.
Explore the foundations inside the workbook. Six chapters take you from clarifying your offer to a focused 30-day action plan.
FOUNDATION 01 / 05
Get Structured
Clarify what you offer, who it helps and the business basics you need to address before moving forward.
Interactive workbook exercises
Your offer. Your customer. Your foundation.
FOUNDATION 02 / 05
Get Organized
Map a simple customer journey and decide how to keep your inquiries, tasks and business information organised.
Interactive workbook exercises
A simple flow behind the work.
FOUNDATION 03 / 05
Get Paid
Plan how customers will pay, what information you need to provide and how to keep track of money coming in.
Interactive workbook exercises
A clear way to get paid.
FOUNDATION 04 / 05
Get Online
Identify where customers should find you and what they need to know. Need hands-on help? Our Google Business Profile setup supports that next step.
Interactive workbook exercises
A place for customers to find you.
FOUNDATION 05 / 05
Get Customers
Turn your decisions into practical actions. Choose your priorities and use the 30-day action plan to keep your business moving.
Interactive workbook exercises
Turn attention into a next step.
05 / INSIDE YOUR WORKBOOK
LESS GUESSWORK.
MORE GETTING IT DONE.
SIX GUIDED CHAPTERS
44 pages to help you clarify your offer, organise the basics and decide what comes next.
FILLABLE WORKSHEETS
Type your answers into the PDF and save a working copy of your business plan.
PROGRESS CHECKLISTS
Check off the practical steps as you work through each chapter.
CLICKABLE NAVIGATION
Move between chapters, action-plan weeks and useful resources with clearly labelled buttons.
PRACTICAL EXERCISES
Prompts, planning spaces and visual examples help you turn ideas into decisions.
30-DAY ACTION PLAN
Bring your priorities together and plan manageable steps across the next four weeks.
06 / MAKE YOUR NEXT MOVE COUNT
BUILD IT. THEN USE IT.
A clearer offer and ideal customer
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A practical plan for inquiries, payments and follow-up
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Clear next steps to get paid properly
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A plan to help customers find your business
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A focused 30-day action plan
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07 / MEET YOUR GUIDE
PRACTICAL HELP.
A HUMAN FACE.
Meet Cheryce Edie, founder of Keen-O-Socials.
Cheryce helps business owners turn ideas into clearer plans and practical next steps. Through guided tools and one-on-one support, she brings the focus back to the foundations behind brand growth.
PLAY INTROVideo coming soon
YOUR GUIDECheryce Edie · Founder, Keen-O-Socials
08 / CHOOSE YOUR NEXT STEP
THE RIGHT SUPPORT.
RIGHT WHERE YOU ARE.
From Idea to Sale Workbook
28.41
USD · one-time digital purchasePlan it at your own pace
- 44-page interactive PDF
- Six chapters with fillable exercises
- Progress checklists and clickable navigation
- Your 30-day action plan
Prices in USD. Online purchasing is coming soon.
Business Reset Session
97
USD · one-to-one sessionGet clarity. Focus. Move forward.
- 60-minute one-on-one consultation
- Review your current business situation
- Identify your three highest-priority issues
- Personalised one-page action plan
Prices in USD. Online purchasing is coming soon.
Google Business Profile Setup
97.85
USD · one-time setup serviceUS$186.23 Sale price
Help local customers find you
- Create or set up your business profile
- Add business details and key photos
- Organise the profile for local discovery
- Guidance on managing your profile
Prices in USD. Online purchasing is coming soon.
Keenara
Soon
Your business. Your AI assistant.Smarter conversations are coming
- Planned: answers from approved business information
- Planned: customer inquiry capture
- Planned: handoff to a real person
- Agent name and personality options by tier
In development. No subscriptions or purchases available yet.
09 / YOUR QUESTIONS, ANSWERED
LET’S CLEAR
THAT UP.
Simple answers before you take the next step.
Where should I start?
Choose the workbook if you want to work through your business foundations at your own pace. Choose Business Reset for personal direction, or Google Business Profile setup when local visibility is your next priority.
Is the workbook a video course?
No. From Idea to Sale is a downloadable, interactive PDF workbook with six chapters, fillable exercises, checklists and a 30-day action plan. It does not include video lessons or one-on-one consulting.
How will I receive the workbook?
When purchasing opens, a successful PayPal payment will unlock a download on the order confirmation page and a download link in your order email. Online purchasing is coming soon. Contact us if you have a question before ordering.
Can I fill it in on my phone?
You can read the PDF on a phone, but a computer with Adobe Acrobat Reader is recommended for filling in answers and using the guided buttons. Browser previews and some mobile PDF readers may not support every interactive feature. Save your downloaded copy as you work.
Do I have to buy everything?
No. Each offer serves a different need. Start with the support that fits your business now; there is no requirement to buy the workbook before asking about a service.
What happens in Business Reset?
In a 60-minute one-on-one session, we review your current business situation, identify your three highest-priority issues and map a personalised one-page action plan with clear next steps.
What does Google Business Profile setup include?
Profile creation or setup, business details, key photos, local-search preparation and guidance on managing the profile. Google decides eligibility and verification; setup does not guarantee approval, rankings or sales.
Can I use Keenara now?
Not yet. Keenara is in development. It is being designed to answer approved business questions, capture inquiries and bring in a human when needed. Features, service tiers and launch pricing will be confirmed before release.
What currency will I pay in?
All listed prices are in US dollars. Business Reset is US$97, the workbook is US$28.41, and Google Business Profile setup is on sale at US$97.85 (regular US$186.23). Payments will be collected through PayPal when checkout opens.
COMING SOON / KEENARA
YOUR CONVERSATIONS.
BETTER CONNECTED.
Meet Keenara, the AI assistant service we’re building to help businesses organise customer conversations and keep the human connection.
A clearer business foundation makes smarter support possible. Your approved information, your agent’s name and a personality suited to your service tier.
IN DEVELOPMENT
MORE SUPPORT.
LESS BACK-AND-FORTH.
ANSWER
Helpful replies from approved business knowledge.
CAPTURE
Keep customer questions and inquiry details organised.
HAND OFF
Bring in a person when the conversation needs one.
MAKE IT YOURS
Choose your agent’s name, with personality options by tier.
Coming soon. Features and pricing will be confirmed before launch.
YOUR NEXT STEP
LET’S GET
IT SORTED.
You don’t need to do everything at once.
Stop winging it. Start building a business that runs on simple systems.
Start building a business that runs on simple systems. A workbook to help you plan. A session to help you focus. A profile to help you get found. Choose the next step that makes sense for your business.
NEED SOMEONE TO DO THE SETUP?
Ask about Business Reset or Google Business Profile setup.
Tell us what you need help with, and we can discuss the next step.
KEEN-O-SOCIALS / CONTACT
